To Provide Efficient, Economic And Effective Products And Services In An Impartial Manner
Very often when ethics and values in business are discussed, it is seen as an “ideal” or “nice to have”. However, quite often the perception among business people dictates that in the competitive area of business, ethics must be moved aside to remain competitive and profitable. So, that begs the question – could my business possibly benefit if I do place an emphasis on these values in my business?
Efficient and Economical:
A customer has to invest money into obtaining my product or service. Efficiency refers to how well a product or service puts this investment into value for the purchaser. The principle at stake here is simply “how much bang do I get for my buck”. If my product is in the same price range as that of my competitor, but my product or service offers a superior value add to my customer, I will naturally be the supplier of choice.
This value is all about meeting the needs of our customers, the very fundamental principle of marketing. When I have ascertained exactly what the needs of my target market are that I wish to address, I must develop my product or service accordingly, to best address those needs. The greater the efficiency of my product or service in addressing the needs of my customer, the more likely they will be to support me.
Trust in business is of paramount importance. In order to make an informed buying decision, it is up to me as a businessperson to provide my customers with the information that they require to make such a decision. If this information is provided in a factual, accurate and impartial manner, and the customer will experience that I am honest about the product or service on offer, and trust will be established.
Being efficient, economical, effective and impartial is therefore not only an opportunity for me as a businessperson to live out my values, but it could also be beneficial to my business and give me the competitive advantage over those around me.
“Your customer doesn’t care how much you know until they know how much you care.”
~ Damon Richards
Wouter de Vos
UE Southern Region Manager