Our Identity (Mission)
Unashamedly Ethical is an association of individuals and organisations guided by a founding vision to transform society by taking a stand for ethics, values and clean living. We confront corruption and injustice through co-ordinated, targeted and impactful advocacy and campaigns to advance ethical behaviour. Our objective is to reach a tipping point where ethical behaviour becomes the norm. We do this through lobbying commitment to support ethics, providing support to achieve sustainability, managing a directory of committed organisations and individuals who support each other, and ensuring accountability through an independent ombudsperson.
Since its inception in 2000, Unashamedly Ethical’s focus has been to promote ethics, values and clean living. The cornerstones of our strategy are aligned with three pillars namely commitment to ethics, values and clean living; directory of committed organisations; and accountability to an independent ombud process (the story of our founding member Dr Graham Power can be found on the following (Click here to view on Youtube)
In essence the UE campaign is a call to action and our greatest strength is the depth and width of our members and partners. In this regard we constantly partner with our members and others to deliver coordinated, targeted, national and international campaigns and advocacy to advance ethical behaviour across the globe, our main target being the youth, SME’s and governmental institutions.
We bring change through influential, evidence-based campaigns that challenge the issues society experiences on a day-to-day basis. We ensure sustainability of our program through a robust mentoring and outreach programme delivering a range of key products and services (Click here). Through our collaborative online apps we support new ways of conducting business and assessing service delivery.
We strive to forge partnerships with like-minded organisations world-wide who support our vision (Click here to view our partners). Through our partnership model we speak with one voice in regional and global forums – confronting injustice in the marketplace with the weight of numbers needed to force unethical entities take notice. By the end of March 2016, Unashamedly Ethical had more than 30 000 signatories in 112 countries, the top being South Africa, Malaysia, USA, Kenya and Jamaica.
Our vision for the future is all about harnessing the power and wisdom of the global body of signatories, and through our partnerships, engaging others to join us. We believe it is possible to reach that tipping point where the pendulum in the world swings from unethical to ethical behaviour.
Five facts about us:
- We are Christian inspired
Although we work across all faiths and religions, our vision is undeniably rooted in the Christian belief system of our founding members.
- We build relationships.
We regard relationships with people as the key driver of our strategy.
- We are committed to challenge corruption.
We make a stand against corruption regardless of who the transgressors are.
- We are a non-profit enterprise.
We are registered as a Non-profit-organisation and all income is spent on promoting the campaign.
- We promote partnerships
Through our international network of partners our global reach trancends national, cultural and religious boundaries.