Ethics is our guide, courage is our path, together we can transform the world!

UE is a global movement founded by the late Graham Power in 2010. Unashamedly Ethical’s aim is to transform leaders by championing ethics, moral values and clean living. Our mission is to empower individuals, families, organisations, communities, and countries across the globe to embrace and uphold these principles.

We do this through advocacy, education, and collaboration. Within our communities, we cultivate a consciousness of moral responsibility and societal behavior, nurturing a culture of accountability and positive action that empowers individuals to contribute meaningfully to societal well-being.